CaliVita

The Queen of Fruits

Noni (Morinda citrifolia) is a unique evergreen plant indigenous to Polynesia, Malaysia, Australia and South-East Asia. It ranges in size up to a maximum of 10 meters, and bears a oblong green fruit that is exceptionally rich in beneficial micronutrients and phytochemicals.

Noni fruit contains 18 kinds of amino acids, including all of the essential aminos, as well as the complete spectrum of B vitamins. It is also rich is several excellent anti-oxidants such as vitamin C, beta-carotene, proanthocyanadin, and anthocyanadin. It contains several important minerals including calcium, magnesium, potassium, iron, manganese, and sodium. Noni is a good source of the soluable dietary fiber pectin, and contains linoleic acid, a beneficial Omega-6 fatty acid.

Aside from all these helpful nutrients, Noni also contains an important molecule called proxeronin. The liver uses proxeronin to produces xeronin, an alkaloid which research suggests plays a role in helping support and maintain the protein structures involved in various metabolic processes, including enzymes and hormones. Our body gets a certain amount of proxeronin through a normal diet, but Noni is exceptionally rich in it.

As about 150 different nutrients have been identified in Noni fruit, it is not hard to see why Noni has been such a popular dietary supplement.

More info:
Morinda citrifolia, or as the Hawaiian people call it, Noni is a low tree indigenous to South-East Asia and Australia, which due to its extraordinary vitality can already be found practically all over the tropics. Where it is native, people have been using it as food and medication for a variety of illnesses and conditions for millennia. Although, Western medicine is still at an early stage in discovering Noni, it is already sure that it can be applied safely on a very large scale.

The Noni tree itself grows as high as 1-1.5 meters, is able to survive and bear fruit under very varied circumstances and it has an exceptional regenerative capacity. Its grenade shaped fruit is whitish-yellow and when ripe it has an unpleasant taste and smell.
Some of the active ingredients found in the seed, root and bark have already been identified, among others they include proxeronine, proxeroninase, vitamin C, carotene, potassium and damnacanthal which supports healthy cell division, scopoletin that has antibiotic and anti-inflammatory effects, beneficial fatty acids (linoleic and caproic acid) as well as bioflavonoids (rutin).
Let’s sum up the areas of health care the active ingredients of Noni seem to be effective.

Proxeronine, which transforms into active xeronine in the body, helps cell-building proteins develop adequate configuration, contributing to health preservation and may offer help in the case of frequent diseases as hypertension, gastric ulcer or arthritis.

The fruit also contains substances with antibiotic effects (acubin, alizarin) which are effective

against such bacterial infections like several species of Salmonella, E.coli, Helicobacter pylori causing some cases of gastric ulcers or Mycobacterium tuberculosis causing tuberculosis during several studies. Anti-inflammatory substances in Noni act without irritating the mucous membrane of the stomach. In addition the antiviral and antifungal effects of this plant have also been confirmed. Several targeted studies have indicated that Noni is a promising possibility in the battle against abnormal cell division. In the case of several kinds of tumors it has been proved to be effective in prevention, while in other studies it blocked the development of an already existing tumor or supported the traditional therapeutic methods so the treatment was less trying for the patient.

As more and more independent studies confirm its antihypertensive and diuretic effects, many scientists consider Noni promising in treating hypertension, one of the most widespread diseases.
Noni has a beneficial affects on the cardiovascular system as substantiated by animal tests. : Rresults show that Noni extract if applied exclusively causes cholesterol and triglyceride levels to drop significantly.

In addition to all this, several independent studies prove that Nnoni also has liver protecting effects.

In light of the above summary, the following question may arise: how should large amounts be used to achieve these beneficial effects? Research conducted in order to determine the optimal daily intake show that focus is rather on regular consumption - which guarantees the continuous presence of the active ingredients in the blood – than on consumed quantity.